Posts Tagged ‘Waterfront Digital Press’

TRUST

Friday, January 24th, 2014

On February 21st February Waterfront Digital Press will be publishing a short book by Alan Sasha Lithman entitled AMatrimandir-Auroville. TRUST FOR THE EARTH: The Hero’s Journey of an Emerging Humanity.  This short book has some radical ideas that are worth discussing. The primary thesis of the book is that humanity must embrace a transition from a short-term mercenary economy and outlook to a broader based post monetary ethos and what noted historian Riane Eisler would call a ‘caring economy”.

I am seeing this general theme of the need to rethink the nature of a free market economy in the work of more and more authors and visionaries. The assumed goal of unlimited expansion upon which our economic and even democratic system is based is no longer scientifically valid. We have learned in the past decades that the earth is finite, our renewable resources are finite, and that our economic engines which require unlimited growth are defective. (more…)

ACCIDENTAL BOOK PUBLISHER

Friday, January 10th, 2014

Many years ago when my literary agency, Waterside Productions Inc., was thriving as the epicenter for all books related tospinnaker_sailing_yachts the computer revolution, I was asked by my clients and  the publishers  to whom I was licensing  books from top-selling computer book  authors and experts why I had not created my own publishing company.  Although I  was generating millions of dollars in agency fees as a literary agent it seemed obvious that I could generate tens of millions of dollars of additional profits by becoming a book publisher and not just an agent. After all, we represented more than 25 percent of all the bestselling computer books over a period of close to ten years and many of the individual titles were selling millions of copies annually. Didn’t we realize how much money we were leaving on the table?

I did realize how much money I was leaving on the table, but I had learned about book publishing from my father who has started ARCO Publishing in 1936. ARCO was successful but never as large as it could have been. My father loved book publishing and especially making deals and finding new ways to market books. However, I saw firsthand the complications of having many employees, dealing with printers and warehouses, and having to accept returns from bookstores.  My father could have had a much bigger company but he turned down opportunities to purchase Kaplan when it was a small company and other companies that would have added revenue but reduced his ability to take time off from work and  focus on the casual atmosphere he had created, a lifestyle which included two hour lunches and the ability to leave the office in the middle of the day if he choose to go to a baseball game or other event.

Like him I have never put money as the only priority in running a business. I believe money was his primary priority, but acquiring it was not out of balance with other goals. In my case making money has always been an important priority but not my primary focus. My primary focus has been on working with people and ideas that excite me and allow me to express my own creativity. I found that being an agent rather than publisher allowed me greater diversity and fulfilled my desire to end each day without myriad details needing my attention on each book agented.  As a publisher you must constantly monitor the production and marketing of each book you publish. As agent it is really just about negotiating the right deal with the right publisher for each author with relatively little follow-up required once the deal is struck. Really an ideal scenario for someone with my desire and ability to balance fifty or more negotiations at one time but little capacity for or interest in the details of marketing each book once published.

But then along came the ebook revolution, and what is an agent to do? Except for our major proven authors, it is increasingly difficult to negotiate or even land book deals with the major New York houses. Everyone wants proven, low-risk publishing opportunities and no major publisher can afford the luxury of developing new authors. Authors whose books I could place easily five or ten years ago now are passed on by the major houses. Rather than force these authors self-publish I decided two years ago to create Waterfront Digital Press. My concept was to publish ebooks only and see which books created enough buzz  so that we might, at a future time, be able to approach large traditional publishers to take over both print and ebook publication.  We might not make much money with our ebooks, but we would allow authors to market themselves in a professional manner by introducing them to top PR and marketing services which they, rather than Waterside as publisher, would have to fund. In exchange, we would  pay out 70 percent or more of all ebook-generated  revenue to our authors. This is the reverse of a standard publishing agreement, but we felt we were really co-publishing with our authors and that they and not us were doing the heavy lifting. The other advantage with ebook publishing is that we would have no inventory and no returns. (more…)

REFLECTION

Friday, December 20th, 2013

Year-end holidays are a time for reflection. Where have we been? Where are we going?url

We can take this time to reflect on personal achievements and goals or to reflect on universal achievements and goals. I choose to reflect upon both.

2013 has been a very good year for me personally. My book, The Power of Twelve, was published with good reviews. Our literary agency enjoyed many successes, ranging from Soul Healing Miracles by Dr. Sha to What God Said by Neale Donald Walsch, to The Crash of 2016 by Thom Hartmann, and countless other well-received best sellers. Our online course representation grew dramatically, and even our fledging Waterfront Digital Press enjoyed a number of notable successes. My family is intact and healthy. My son’s first year of marriage has created an even greater bond between him and his wife Natasha. My daughter is now engaged to her long term boyfriend, Oia.  And my relationship with Gayle is stronger than ever. Yes, it has been a very good year for me personally. (more…)

THE KEY TO LIVING

Wednesday, November 27th, 2013

One of the more colorful authors I represent is Victor Villasenor.  You might be able to tell just from his picture that IMG_9595-victor-headshothe is an intense man. Victor is best known for his family saga, Rain of Gold, which has been compared to Alex Haley’s Roots and which was a New York Times bestseller when published more than two decades ago.  Victor has written many books since, including a new book which Waterfront Digital Press will be publishing in April entitled Revenge of a Catholic Schoolboy.

In thinking through our strategy for publishing Revenge of a Catholic Schoolboy, we realized that Victor is not as well known on the internet as he should be for a digital publication. We thought of various ways of enhancing his website and creating more traffic prior to the release of the new book.  One of the strategies that occurred to me was to have Victor write a short e-book that could be sold for less than two dollars that would provide some background on the concepts which are central to Revenge of a Catholic Schoolboy.

Victor obliged and just yesterday delivered the final manuscript for a short 50 page e-book entitled The Key to Living.  This short e-book contains the fundamental concepts which have guided Victor’s writing for the last ten years.  You will learn what Victor means when he talks about  Walking  Stars, The Thirteen Senses, Six Sister Planets and other concepts which he has developed from his Hispanic and indigenous grandmothers to explain what he feels is the true calling of the Catholic Church. I strongly recommend this short e-book for everyone who is interested in learning more about the world of Victor and why he believes that we are all indigenous.

Victor has strong views and a big personality. I go to his home three or four times a year and drink tequila and enjoy some of the best tamales and enchiladas in the world.  Every Sunday before Thanksgiving Victor hosts a huge Snow Goose Global Thanksgiving celebration for hundreds of people to honor his ancestors and acknowledge the importance of the new energy which has been prophesied to bring an era of greater understanding to planet earth at this time.  Victor is sometimes outrageous with his requests to me for seven figure advances from the New York publishers and his assurances that over the next twenty years his books will sell 750 million copies, but I always take Victor’s calls. His generosity of spirit and his courage in not backing down from his dream of creating a better world are inspiring. Best of all, however, Victor is a damn good writer.

You can download a copy of The Key to Living at www.waterfrontdigitalpress.com , from the vook store here: http://store.vook.com/storefronts/book/the-key-to-living.html#.UpXl8WTuJUJ, or later in the week from  the kindle store, iTunes and online e-book vendors everywhere. To learn more about Victor and his other books go to www.victorvillasenor.com.

BE CHANGE: LEADERS ON THE FRONT LINE

Monday, November 11th, 2013

Today November 11, 2013 my father would have  had his  99th birthday were he still alive. Today is also veterans  in theabout-linda  United States. I am  in Berlin, Germany  keynoting a conference on how German authors can reach a global audience. I wrote the following publisher’s note for a new  booklet that  Waterfront Digital Press will be proudly  publishing later this year.  I hope this blog motivates you to learn more about Linda Cruse and motivates you to take action in her programs.

BE THE CHANGE: LEADERS ON THE FRONT LINE

This small ebook gives you the flavor of the important work that Linda Cruse has accomplished over the last fourteen years helping people in crisis throughout the world. Hot spots where Linda has intervened include: Thailand after the Tsunami, Pakistan after the earthquake and Burmese refugees flying from the military junta. Linda has helped tens of thousands of people with her helping “hand up” rather  than ”hand out” philosophy.  Linda’s focus is on bringing  in top business leaders  to  communities  that have been devastated or challenged with poverty and helping the individuals in these communities to create  businesses that will be self sustaining for  decades so that when humanitarian aid programs end the villagers  are thriving and not facing new crises brought about by dependence on others.

Linda is an ordinary person who made an extraordinary commitment to make a positive difference in the world. Linda does not come from  great wealth, was trained and served as a nurse and later  pharmaceutical saleswoman. She saw a need and learned  on site how a small group of people could  make huge differences throughout the world. This short booklet presents just the highlights of Linda’s philosophy and accomplishments.

The primary reason you are reading this book is because I told Linda she had to write it. Not enough people especially here in America (Linda is a Brit) know about her work and the opportunities to participate  or promote Be The Change: Leaders on The Frontline. Not everyone is suited for five days of immersion in a remote African village but everyone of us can contribute.  My hope is that you will share this short booklet with friends and family, business colleagues, business clients and customers and encourage them to share with their networks as well.

Linda has recently affiliated with the World Business Academy based in Santa Barbara, California.  The World Business Academy is a fully operational 501 c3 tax deductible approved organization that has focused  for the last ten plus years on how business leaders can make a positive difference in society. Upon meeting Linda, World Business Academy (WBA) founder Rinaldo Brutoco recognized the synergies that  will naturally evolve  from  Linda’s  Be The Change: Leaders On The Frontline projects being brought to the attention of his existing WBA members.  Part of this affiliation includes the ability for those interested in supporting Be The Change: Leaders On The Frontline to make donations through the World Business Academy. Any checks you send should include  a notation that  funds are to be used to promote and educate about the opportunities Linda is creating though her Be The Change: Leaders On The Frontline projects.

The address to send checks is World Business Academy, 308 East Carrillo Street, Santa Barbara, CA 93101. After reading this booklet go to Linda’s web site www.lindacruse.com and also to the World Business Academy web site www.worldbusiness.org to learn more about how by making a donation you can be the change you want to see in the world.

Thank you for reading and thank you for taking action.

William Gladstone, Publisher, Waterfront Digital Press

Trick or Treat

Monday, November 4th, 2013

Last Thursday was Halloween. For my treat I took half the day off and drove up to Bel Aire country club to play a round of SONY DSCgolf with my good friends Adam Hall and Michael Palmer. The course was practically empty. We never saw any other golfers in front or behind us the entire afternoon. The day was as close to perfect as it could be, pure sunshine, mid seventies, gentle breezes. Bel aire is one of the best groomed golf courses in the world. The membership includes many A list celebrities and high level athletes not just from the world of golf but other sports such as the tennis great Pete Sampras. It is always a treat to play this course and hard not to feel a little bit special when you do. The course requires all players to walk and use caddies so the experience is much closer to old school golf and of course no cell phones or electronic devices allowed. Really forces you to be in nature and amazingly though the course is in Bel Aire with views of Los Angeles from the clubhouse when you are actually on the course you see only a few homes and the beautiful trees and flowers with no indication whatsoever that you are in the middle of one of the largest cities in the world. Yes, Bel Aire, a real treat.

So what was the trick? In part the trick was getting there. Fortunately Gayle decided she would visit with her son and decided to make the trip with me. This allowed us to use the diamond lane which is restricted to cars with two or more occupants. Good thing. Without Gayle joining me the trip would have taken more than two hours and I might have missed our starting time for golf. But the real trick was on my return to San Diego around nine pm when I stopped at the home of my son Cyrus. Cyrus is a very creative young man. He is in charge of conversion of 2D films to 3D and loves to tinker. When I arrived at his home he had rigged up ghosts and goblins in the tree in front of his house. When ringing the doorbell the goblins descended and even knowing they were there beforehand gave Gayle and I quite a trick.

Another part of the trick was having two hundred emails waiting for me when I returned that evening. I am getting ready for appearances at multiple conferences throughout the world in the next two weeks and with radio shows to promote The Power of Twelve and the release of several major titles through our agency ranging this month from Thom Hartmann’s The Crash of 2016 to Master and Dr. Sha’s Soul Healing Miracles, to Neale Donald Walsch’s What God Said and Greg Reid and the Napoleon Hill Foundation’s Stickability I am busier than ever. The trick when taking a day off is to balance the missed connections with clients and other obligations in such a way that I am not overwhelmed from my ‘day off.”

This coming Wednesday I am speaking at a conference in South Carolina for six hundred librarians on how regional libraries can become publishing centers for their communities. The technology is available now and this is a logical progression for libraries to ensure that they remain important cultural hubs for their communities. The conference organizer is a friend of mine who created what is now the Amazon owned company CreateSpace. I am not sure why but Mitch thought I should be the keynote speaker. I am looking forward to speaking but it will require some tricks up my sleeve to ensure I put on a show that is relevant for this audience of librarians which is slightly outside my comfort zone of authors and publishers.

From South Carolina I will be flying via new York to Berlin, Germany where I will be speaking on opportunities for German authors to become global authors. Along with conference organizer Michael Goerden Waterfront Digital Press has just launched the first ever german language ebook company based in the United States. The first novel to be translated to German to test the concept? You guessed it, the german translation of The Power of Twelve. Quite a treat.

ACCIDENTAL PUBLISHER

Friday, May 3rd, 2013

The more of life I experience, the more I wonder what happens by accident and what is actually destiny, and how we tell the difference between the two.

There have been books written about accidental millionaires and even one about an accidental pornographer (true story of Gary Krebs who was awarded the website sex.com in a lawsuit). I think I may be guilty of becoming an accidental book publisher. Although for many years I was advised to start my own publishing company, I was steadfast in my resistance. My father had founded a publishing company in 1936 and I grew up breathing, eating, and living book publishing. Of course I wanted to explore other careers and I did, primarily an academic stint teaching anthropology at Harvard University and a longer experiment making documentary films, but in the end I was drawn back to book publishing coming to San Diego in 1979 to serve as executive editor for Harcourt Brace Jovanovich Publishing. (more…)