Happy Birthday Rita Hayworth



OCTOBER 17th 2016


Former Hollywood Agent to the Stars, producer and author, Budd Burton Moss

has rounded up some of his closest friends to pay a special tribute to the Silver Screen’s

Golden Goddess, Rita Hayworth. The celebration of what would be her 100th  Birthday on

October 17 th, 2018, will take place in New York and Hollywood. With the Blessings of

Rita’s daughter, Princess Yasmin Aga Khan, the cooperation of Alzheimer’s Greater Los

Angeles, and a host of prominent names from the entertainment industry, Mr. Moss is

spearheading a two-fold campaign to honor Rita Hayworth with an official United States

Postal Service commemorative stamp, and an honorary Academy Award. Among those

supporting Mr. Moss are Shawn and Larry King, Stefanie Powers, Broadway producer

Jean Doumanian, Mrs. Anthony Kathrine Quinn, Ambassador John and Constance

Towers Gavin, Tippi Hendren, Angie Dickinson, Edward James Olmos, Jolene and

George Schlatter and Rona Barrett, the former Hollywood newspaper columnist and

television host.

Given Mr. Moss’s impressive circle of friends and former clients from

Hollywood, to Broadway, to the White House and back, it is anticipated that many more

famous and influential persons will rally alongside him in this effort to specially note the

legacy of Rita Hayworth’s career as an actor, dancer & singer (in 1999, the American

Film Institute named her among the top-25 greatest female stars of Classic Hollywood


The second (but no less important) tier of this remembrance is to reflect upon the

terrible demise of Rita Hayworth from Alzheimer’s disease, which was little known of

apart from a handful of scientists and doctors when the malady first began to afflict her.

The public disclosure and discussion of Miss Hayworth's illness drew international

attention to Alzheimer's disease. In 2006, the Los Angeles Times said this helped to

greatly increase federal funding for Alzheimer's research. Moreover, the Rita Hayworth

Gala, a benefit for the Alzheimer's Association, is held annually in New York City. The

program was founded in 1985 by Princess Yasmin Aga Khan, in honor of her mother. As

of March 2015, a total of more than $65 million had been raised through the events

hosted by Princess Yasmin.

Budd Burton Moss states it all quite simply: “It is our hope and desire to be able

to create a “HAPPY 100 TH  BIRTHDAY ‘GILDA’” stamp with the U.S.P.S. and present

to Rita an honorary Oscar® from the Academy of Motion Picture Arts and Science in

2018.” Mr. Moss, of course, is referring to perhaps Miss Hayworth’s most famous and

popular film, Gilda.

Budd Burton Moss is just the man to organize this celebration, for he was once

Rita Hayworth’s agent, one of her dearest friends, and a near constant companion during

the final, torturous years of her life under the ravages of Alzheimer’s. When the time

came to lay her to rest, he was one of her pallbearers.

Budd Moss is one of those great and storied agents of Hollywood’s golden era.

His new book HOLLYWOOD: Sometimes the Reality is Better than the Dream (Foreword

by Larry King), takes you on many world adventures with Rita Hayworth and many other

friends and clients, including Sidney Poitier, Bette Davis,Aaron Spelling, Tom Bosley,

Constance Towers, John Gavin, Cyd Charisse, Mia Farrow, Elizabeth Montgomery, Tom

Cruise, former president of the Motion Picture Association of America, Jack Valenti and

many more.

Budd Burton Moss will be speaking at the Cinema Art Centre in Huntington, L.I.,

on November 6 th  and then again at the Long Island Gold Coast in Great Neck, L.I. on

November 10 th  2016.

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